Samsung AdHub, which is already available for bada and Android phones and tablets, will offer publishers and brands the opportunity to push their content through video, 3D, and interactive advertisements using the Smart TV interface.
Ads utilising the platform will be capable of giving access to video content, as well as enabling the user to access the TV's web browser and letting them access new apps.
3D all the way
Additionally, Samsung's Explore 3D application gives advertisers a chance to push native 3D TV ads through Samsung's own 3D video-on-demand service.
AdHub works on mobile devices by allowing developers to customise monetisation options by selecting which ad network they wish to work with and how they want ads to appear in their apps.
Developers will be able to download the Samsung SDK 3.0 when the Samsung in-app advertising solution goes live later in 2012.
Win-win
"Samsung AdHub envisions creating a win-win situation for both publishers and advertisers with sophisticated targeting solutions," reads the Samsung AdHub web page.
"By matching the right ad with the right content, advertisers will be able to reach their marketing goals. This increases advertisers' willingness to pay a high premium for ads being delivered, which brings a stable revenue stream for publishers.
In the US and Korea, Smart TV ads are already up and running, with Best Buy and State Farm involved. Partnerships are also in place with Rovi and YuMe.
[source: Samsung]
