Earlier this week, we spoke to Adam Drake about the whole UDID situation.
Madvertise's VP of research and chief data scientist thought it was an opportunity to take a wider view about the future of mobile advertising.
Unsurprisingly, this has been reflected in the company's official response.
Instead of supporting any of the existing solutions, it appears to have decided upon its own technology, based around what it labels a highly accurate unique device detection system (UUD).
Combining app and web
One advantage is this will enable madvertise to analyse a user or device is based on parameters accessible from the device through an app or via the web browser.
This is something other companies in the ecosystem have also stressed; most recently MdotM, which is using AdTruth's fingerprinting technology.
Madvertise says its approach will be able to deliver campaigns with the most accurate information available.
Competitive advantage
"At madvertise we have begun to deploy these and other methods in order to obtain a far greater insight into our request traffic", said Drake.
"Data collection, analysis and enrichment on mobile is rapidly changing. The days of cookies as a valid identification metric are over and any company still relying primarily on them as a basis for their technologies will be rapidly left behind."
[source: madvertise]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
as
News
11 hours, 16 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
12 hours, 26 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |