Earlier this week, we spoke to Adam Drake about the whole UDID situation.
Madvertise's VP of research and chief data scientist thought it was an opportunity to take a wider view about the future of mobile advertising.
Unsurprisingly, this has been reflected in the company's official response.
Instead of supporting any of the existing solutions, it appears to have decided upon its own technology, based around what it labels a highly accurate unique device detection system (UUD).
Combining app and web
One advantage is this will enable madvertise to analyse a user or device is based on parameters accessible from the device through an app or via the web browser.
This is something other companies in the ecosystem have also stressed; most recently MdotM, which is using AdTruth's fingerprinting technology.
Madvertise says its approach will be able to deliver campaigns with the most accurate information available.
Competitive advantage
"At madvertise we have begun to deploy these and other methods in order to obtain a far greater insight into our request traffic", said Drake.
"Data collection, analysis and enrichment on mobile is rapidly changing. The days of cookies as a valid identification metric are over and any company still relying primarily on them as a basis for their technologies will be rapidly left behind."
[source: madvertise]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024