Claritics has launched version 2.5 of its analytics platform for mobile and social developers, complete with user segmentation tools designed to optimise user engagement and monetisation.

In the firm's words, Claritics 2.6 expands the toolset's focus to offer app developers a way to segment user to "gain deeper visibility into user behaviours and the effectiveness of campaigns and application features."

Time and money saver

"Anyone who is tracking user activity across web, mobile or social channels will benefit from the way we enable them to configure custom analytics designed to drive focused outcomes, and to do so with limited setup time and investment," said VP of engineering Sanjath Shringeri.

"While these new features are important to our game developer customers, they also enable developers and marketers in any domain, from retail to publishing to enterprise, to get deep user intelligence quickly and easily."

Looking a bit deeper, Claritics claims version 2.5 sports funnel analysis – which details how users progress through specific in-app activities to see where they drop off – as well as new campaign analysis tools.

These are combined with the ability to create any number of custom events to track specific in-app activities and interaction mechanics.

Further details on pricing and availability of Claritics 2.5 – which supports Facebook, Android, iOS, and HTML5 – can be found on the platform's website.