Claritics has launched Claritics 2.0, the latest version of its analytics tools for mobile and social app developers.

The tools are designed to help developers optimise acquisition, engagement, and monetisation campaigns.

To that end, Claritics 2.0 features more powerful cohort analysis than previous iterations, better user segmentation, and custom event tools which are designed to simply the analytics process.

Claritics also claims its new product ships with the industry's largest assortment of pre-defined user segments, cohort groups, and in-app events so that developers can spend less time setting up and configuring analytics.

Instead, they can jump straight to 'the fun part' - accessing their data, gaining insight from it, and taking action based on it.

Thinking out of the box

"We believe that analytics should be simple yet powerful, and that it shouldn't require a ton of development resources to get up and running," said Jay Bala, co-founder and CTO of Claritics.

"The latest version of our analytics platform was designed to allow developers to instrument their apps in less than half an hour and start receiving analytics right away.

"Nearly all of the KPIs and reports developers need are available right out of the box, and anything else they need can be built quickly and easily by anyone within their organizations."

Claritics 2.0 is available for app developers on iOS, Android, Facebook, HTML5, and other platforms.

For more information, visit the Claritics website.