Most companies operating in the mobile app ecosystem are drowning in a sea of data, but US engagement outfit Apsalar says it's coming to the rescue.
It's announced Campaign Source Insights, which tracks the revenue you're generating from your various user acquisition activities.
It works by getting you to tag each campaign - whether through ad networks and exchanges, incentivised download networks, or email and offers etc - using an Apsalar redirect URL.
This enables a clear comparison of the value of each user in terms of their app download, install and interaction cycle.
Plays well
Apsalar says Campaign Source Insights also reconciles conflicting conversions issues, while the all-important life term value of a user is made transparent through the segmentation provided in the company's ApScience analytics product.
The results are presented in a single centralised dashboard, enabling you to optimise marketing spend to maximise return on investment.
Industry support
"Campaign Source Insights is a game changer for the mobile app industry," commented Chris Dury, CEO of free app store GetJar.
"We've seen strong demand from our advertising customers for this, and we're delighted to be able to deliver it by offering Apsalar's solution. Every serious app marketer needs to be using this so that they know they're not wasting their marketing spend."
Other partners publicly supporting the product include game publisher PlayMesh and ad network Jumptap.
Free to use, Campaign Source Insights supports iOS and Android, and doesn't rely on UDID.
[source: MarketWatch]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
5 hours, 47 minutes ago
Red Games Co's Brian Lovell on their Apple Design Award Win: “Inclusivity was a focus from the beginning"
News
Jun 11th, 2024
App Store developers can start nominating their games for featuring later this year
Feature
4 hours, 31 minutes ago
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
5 hours, 59 minutes ago
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
as
Feature
Jun 3rd, 2024