There are lots of companies trying to leverage the power of real world rewards to drive the engagement of mobile games.
US outfit P4RC (pronounced pärk) is doing something different from the likes of Kiip and Beintoo, however, as it uses this mechanic within its own social network.
This enables players to compete in micro-tournaments for virtual currency that can be turned into rewards, as well as providing more opportunities for cross promotion and viral discovery.
Daily push
It's now looking to further boost the promotion of games within its network by hooking up with the FreeAppADay channel.
This will see one developer per month get a free slot on FreeAppADay, paid for by P4RC.
"We are very excited to offer this amazing benefit to our game development partners," said Jason Seldon, P4RC's CEO.
"FreeAppADay is the leading global app discovery channel for the iOS App Store, and it offers a perfect complement to P4RC's Social Rewards Network, which helps to engage and retain mobile players."
You can find out more about how P4RC works via its website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Feature
Aug 1st, 2013
P4RC's Jason Seldon ponders: Is it best to incentivise marketing actions or gameplay?
Interview
Jan 18th, 2013
New COO Kevin Dent on how P4RC is building the best loyalty scheme for mobile gamers
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024