After releasing a rather gloomy set of financial results for its most recent quarter, HTC has announced that it is pulling out of the US tablet market.
The Taiwanese OEM has discontinued sales of all three of its US slates the HTC Flyer, the HTC EVO View 4G and the HTC Jetstream - effective immediately.
Speaking to Fierce Mobile Content, HTC didn't rule out the possibility of re-entering the tablet market at a later date, though, with global online comms manager Jeff Gordon explaining, "we're watching that market very, very closely."
Muscled out
HTC's Q3 2012 financials show a company whose smartphone business is being squeezed on both sides, as Apple's iPhone 5 breaks sales records and Samsung consolidates its dominance on Android.
Similarly, HTC's tablets have had to compete against both the might of the iPad and new, low-price challengers from Google and Amazon.
Despite this stiff opposition, Gordon insists that HTC's tablet line "was a great learning experience for us, and they definitely met expectations."
Moving forward, HTC is aligning its smartphone business with Microsoft's mobile OS by producing the HTC 8X and 8S otherwise known as the "face of Windows Phone 8."
Should HTC re-enter the US tablet market, commentators suggest it may well be with a Windows 8 device.
[source: Fierce Mobile Content]
News
Related Articles
News
Feb 28th, 2022
HTC Vive unveils VR metaverse – including Web3 and NFT content – plus online safety program at MWC
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |