Having launched as a crowdsourcing solution for mobile developers back in May, AppStori is now looking to up its arsenal by partnering with ad giant Millennial Media.
As it stands, developers list their projects on AppStori's site to pick up consumer support users encouraged to browse the site and pick out the games they'd like to back.
Now, however, AppStori is also offering developers the carrot on a stick of $1,000 in funding to help their titles get discovered once they've launched.
Millennial mentor
The company claims eligible projects will receive $500 in cash and $500 in advertising credit on Millennial's network in order to push the game in question post release.
Millennial will also offer developers a 'dedicated mentor' designed to help them "maximise their opportunity to monetise, market and manage their new applications."
"There are developers out there that may have a million dollar idea, but simply don't have the tools or resources to execute it," said Millennial's SVP of global monetisation solutions Matt Gillis.
"We want to enable these developers to realise their potential and build a business. Our partnership with AppStori is one more way we can help support those developers."
'Breeding ground for ideas'
Indeed, while crowdsourcing has itself been described as a marketing tool by many developers, it's not a guarantee that anyone outside a game's circle of supporters will pay to play once the title launches.
It's questionable, of course, just how far $1,000 will go in a marketplace where the bigger players are increasingly spending well in excess of that, but AppStori will hope even the acknowledgement that discovery is an issue will set it apart from other crowdsourcing options.
"AppStori is delighted to be working closely with a market leader like Millennial, that has been an innovator in the app economy from the beginning," added AppStori co-founders Arie Abecassis and Michael Semegran in a statement.
"This partnership furthers our goal of becoming the breeding ground for great app ideas, where developers and consumers are empowered to create engaging mobile apps. We share Millennial's vision and passion for innovation and creativity in the app economy."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
10 hours, 32 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
11 hours, 45 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
11 hours, 57 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024