Kicking off the 10th Mobile Games Forum conference in London, UK, was Hesham Al-Jehani from comScore Europe.
He gave a breakdown of the market numbers for the key five Europeans countries: UK, Germany, France, Spain and Italy.
The big news during 2012 was that July marked the first time that there were more smartphones than feature phones in the region.
By October, smartphone penetration was 55 percent, or 132 million devices.
This breaks down to 47% Android (still growing fast), 21% iOS (steady), 17% Symbian (falling), 8% RIM (falling) and 5% Windows (rising).
When it comes to tablets, the market is rising quickly, around 27 million tablets in October 2012, of which 60 percent are iPads. However, iPads account for 80 percent of internet traffic.
On the up
When it comes to the number of gamers, comScore puts that number at 72 million on a monthly basis. This includes feature and smartphone users.
Around 18 million play daily, up 34 percent year-on-year.
Still, according to comScore, there are a surprising low number of games installed on device.
34 percent of gamers had six or more games on device, while 27 percent had only one or two games installed; presumably these numbers are skewed lower by feature phone users.
24 million people have downloaded a game, of which 5.5 million paid for a game (up 14 percent year-on-year). Casino, strategy and card games are the top three genres.
Propensity to play is higher on Apple devices, with 53 percent of iOS users playing compared to 40 percent for Android users.
In terms of the top 10 most popular gaming devices in Europe, eight of them are either iPhones or Samsung phones.
22 million people had seen in-app mobile advertising.
The figures come from comScore's monthly survey of 5,000 people in each EU5 country.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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