Just a few weeks after closing a $5 million series B funding round, analytics outfit Playnomics has struck up a partnership to equip Unity devs with data-driven insights.
The partnership with Unity Technologies will see Playnomics listed as a preferred partner in the Unity Asset Store, and Unity developers granted access to the company's player retention management platform PlayRM.
It's another tool in a growing arsenal for Unity developers, and one that should enable them to create useful player segments that can be used to retarget lapsed players or activate engaged gamers with personalised messages.
A big deal
"We take preferred partnerships seriously, and by appointing Playnomics as a pre-approved analytics vendor, we're telling game developers and the world how much we believe in their platform," explained Unity Technologies CEO David Helgason.
"PlayRM and the PlayScience Engine are powerful tools that measurably increase player retention and, ultimately, revenue. That's good for all parties involved players, developers, Unity and Playnomics."
Playnomics is understandably pleased with the deal too, and CEO Chethan Ramachandran believes his company's platform will help create the next big studio in mobile gaming.
"We know that any company can be the next Zynga, with the right tools, and working with one of the industry's leading platforms will help us make that vision a reality for more independent video game developers," he said.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024