Next week will see the F2P Summit return to the UK's capital, with a set of headline speakers including PocketGamer.biz's Jon Jordan set to wow attendees.
Taking top billing at the event - bound for Rich Mix in London's trendy Shoreditch on 18 April - is 22can's Peter Molyneux, who will take to the stage to detail the reasons behind his decision to "move beyond the console" and tackle mobile with the likes of Curiosity what's inside the cube.
Molyneux will also give a live demonstration of his Kickstarter funded project Godus.
Showstopper
However, stealing the limelight later on will be our very own editor-at-large Jon Jordan, who is set to deliver a talk named 'Morality in a Big Data, Frictionless Payment, Free-to-Play Mobile Gaming World
"The mobile game business is now largely funded by a model that encourages developers to manipulate their players so that they become big payers," details Jordan's talk blurb.
"As the use of gambling terms such as 'whales' suggests, mobile gaming is no longer about providing an enjoyable experience for the many, but identifying those people who will spend tens, hundreds or even thousands of dollars. So how should the concerned developer concerned about his business as well as his audience react?"
Other speakers include Everyplay's Oscar Clark and Pepe Agell from Chartboost. You can find the full list of speakers and the event's registration page on the F2P Summit website.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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