News

Technology Strategy Board announces five £25,000 projects for UK start-ups

Sony, Intel, Crytek and Google all involved

Technology Strategy Board announces five £25,000 projects for UK start-ups
The UK's Technology Strategy Board has announced a £125,000 prize for gaming start-ups as part of its IC Tomorrow initiative.

The contest, formally known as the Digital Innovation Contest - Games, aims to discover and encourage the growth of UK start-ups in the gaming industry.

There are five projects - each worth £25,000 - up for grabs, each of which has been backed by various high-profile companies; notably Google Chrome team, Intel, Sony Computer Entertainment Europe, Crytek UK, Odeon Cinemas, and Pinewood Studios.

Five challenges

Each partner company brings a unique challenge to the Digital Innovation Contest - Games competition, and in order to secure a portion of the prize funding applicants will need to propose innovative solutions to the following challenges:

  • 'Second-screen Use in a Game' - SCEE

  • 'New Markets and Perceptual Computing’ - Intel

  • 'Wider Games Distribution on Mobile Web’ - Google Chrome

  • 'Open Street Map Data’ - Crytek UK

  • 'Games And Cinema’ – ODEON Cinemas and Pinewood Studios


The Technology Strategy Board notes that all applicants will retain their intellectual property.

Speaking on the opportunity, IC Tomorrow Programme Manager Matt Sansam notes that the opportunity for start-ups is bigger than just the prize money.

"Not only is there a total of £125,000 of funding to create and develop prototypes, there's also an excellent opportunity to work with some of the key global players in the games sector," he said.

The deadline for applications is Wednesday 16 October. Those interested in applying can learn more by clicking here.

US Correspondent

Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.