Nintendo is investigating the conduct of its Russian general manager Yasha Haddaji after footage of him verbally abusing staff become widely-circulated online.

The video in question involves Haddaji becoming agitated as he didn't believe the Mario Kart live stream was adequately promoted. Following on he then appears bewildered as to whether the stream is live or not.

While the video was pulled from Nintendo of Russia’s social media, fans managed to archive it and share it to YouTube, where it then spread to Reddit and Resetera.

Shelled

"We are aware of a video uploaded to YouTube recently in which Nintendo Russia's general manager, Yasha Haddaji, is seen losing his temper during an altercation with an external vendor in charge of a Mario Kart live stream,” Nintendo said in a statement to Eurogamer.

“Mr Haddaji's conduct and choice of words are most certainly not in line with our company values."

The video's popularity online also inspired others to come forward with details about Haddaji. Nintendo told Eurogamer that it was investigating each of those claims as well.

"We are also aware of further allegations that have appeared in the wake of this video and are now running a thorough investigation,” said Nintendo.

“We take these matters extremely seriously and will not comment further while we are running our investigation."

Double Dash

Some events have strained the relationship between the Nintendo Russia general manager and a section of local fans. Alongside the outburst on stream, fans weren’t happy when the company ended the sale of new Pokemon trading cards in Russia after prices rose due to currency fluctuations, according to Go Nintendo.

More recently, Russian retailers claimed to struggle to meet the pre-order demand for Pokemon Let’s Go Eevee because Nintendo Russia over-ordered the Pikachu version instead.

In a culmination of these events, fans launched an associated Change.org petition called "Save Nintendo Russia from its CEO", which currently has 7,025 signatures.