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Apple profits slip despite 20% jump in iPhone sales

Giant unveils mixed fortunes in Q2 2012

Apple profits slip despite 20% jump in iPhone sales
A 20 percent year-on-year rise in iPhone sales helped Apple (NASDAQ:AAPL) post healthy revenues of $35.3 billion in the firm's most recent financial quarter, but neither factor could halt a slip in profits.

Apple announced it sold 31.2 million iPhones in Q2 2013, up on the 26 million units it sold during the same period in 2012.

However, while revenue was also up year-on-year – by a marginal, but not insignificant 0.86 percent – net profit fell to $6.9 billion, down from the $8.8 billion amassed during in Q2 2012.

It's the second quarter in a row where profits have fallen year-on-year.

'Record quarter'

Sales of Apple's iPad are also down – falling more than 14 percent – to 14.6 million units, though the company claimed Q2 2013 still qualified as a "record" quarter.



"We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services," said CEO Tim Cook.

"We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014."

'Busy fall'

While investors are concerned Apple has no plan to grow its business in its most important overseas market, China, the company itself still believes it has room to expand in the west. Indeed, speaking in the post results conference call, Cook noted that Apple is "on track for a busy fall."

It's expected new iPhone and iPad models will be unveiled before the end of the year, with controller support for iOS 7 also reigniting speculation an app-equipped Apple TV is also being readied for launch.

Shares in Apple rose by 4 percent after the release of the results.

[source: Apple]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.