It's recently bought Dutch studio Rough Cookie and set up a Swedish office via US subsidiary ngmoco in Europe, and now Japanese mobile social network DeNA is expanding deeper into Asia.
It already has offices in Korea (DeNA Seoul) and China (DeNA China) so it's setting up DeNA Asia Pacific Holdings, which will be based in Singapore. This will work with southeast and south Asian developers to bring social mobile games to smartphone users worldwide.
Other activities are expected to include localising the global version of its Mobage platform, and looking for developers to acquire.
All systems go
The office will be headed by vice president, Asia business development, Tetsuya Mori, who become MD of DeNA Asia, and have an initial capitalisation of 500,000 Singapore dollars (US$410,000).
"Mobage is a truly global platform for social games and entertainment and we're excited to expand our game development capability in the Asia-Pacific region with DeNA Asia," said Mori.
"Southeast and south Asia are full of entrepreneurial talent and has huge growth potential. DeNA Asia will serve as local developers' gateway to the global market and bring unprecedented monetisation opportunities by enabling them to deliver social games across borders and devices."
[source: DeNA]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024