Brazil, Turkey, Russia and Mexico represent the best markets for developers hunting growth, with said territories enjoying the strongest app revenue surges outside of East Asia.
That's according to a report by app analytics specialist Distimo, with the firm claiming growth rates in these four nations on Apple's App Store for iPhone ranging from 54 percent to 115 percent on the App Store for iPhone.
No Russian
As such, Distimo advises developers looking to target multiple markets to "keep an eye on these countries", with growth in all four likely to accelerate in the months and years ahead.
Localisation, however, appears to be key.
In Russia, for instance, Distimo notes that 70 percent of revenue from the top 200 grossing apps is generated by the 4 percent that are translated into the country's native language.
Overall, however, Russia is a market worth making a move on whatever your OS of choice, with Distimo figures claiming app revenue on Google Play has jumped 250 percent since last year.
It's in the game
In terms of business models, Distimo states consumers in Russia and Turkey favour freemium apps, with more than half of all app revenue generated by in-app purchases (IAPs) employed within free releases.
In Mexico and Brazil, however, customers favour paid apps without IAPs.
Whatever your monetisation model, however, Distimo asserts games are the place to be in all four markets.
Games, which only launched as a category on the App Store in Brazil in April 2012, have triggered an 80 percent jump in the marketplace's revenues. In fact, in all four of the counties, Games is the single iPhone app category that generates the most revenue.
You can download the report in full over on Distimo's website.
[source: Distimo]
Data & Research
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024