Hot Five

Hot Five: An eye on iPad Mini, CSR Racing generating $12 million a month, and the site goes Pot Farm potty

Last week's top five stories

Hot Five: An eye on iPad Mini, CSR Racing generating $12 million a month, and the site goes Pot Farm potty
Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.

Or, if you'd prefer, the top five stories currently dominating our readers' attention.

Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.



Opinion: iPad Mini could trigger a decline in Apple's dominanceFew companies can build hype around a product that doesn't even exist yet in the way Apple can.

According to PocketGamer.biz deputy editor Keith Andrew, however, the prospect of a iPad Mini might excite consumers and developers alike, but there's a considerable chance that the launch of Apple's first 7-inch tablet could prove to be the firm's first fumble post Steve Jobs.

"The moment Apple unveils an iPad Mini – unless it does something miraculously revolutionary with the 7-inch form factor – it will switch from the pace setter to the slouch at the back of the race attempting to mirror its rivals," argued Andrew.

"If Apple launches a 7-inch iPad, presumably at a lower price than the current SKU, then not only would the company be validating that market and following its rivals rather than leading, it would also find itself attempting to appeal to 'budget' consumers overnight."



Zynga's Adam Sussman on why it's publishing $6.99 console-quality core game HornZynga's decision to move into third-party publishing is an interesting one, not only because it means the expansion of its operations on mobile, but also because the firm is taking on titles that don't necessarily fit the typical Zynga mould.

One such release is Phospor Games' Horn – developed with Epic's Unreal Engine and launching on iOS and Android at the rather weighty price point of $6.99.

"We are partnering with a number of third party developers across several different genres, including those that produce games for the core gaming audience, and are working together to determine the best approach for each game and audience based on the value we are delivering to our players," said Zynga's head of mobile publishing Adam Sussman of the move.

"We believe the amazing quality of Horn is going to attract a core gaming audience and beyond."



Top grossing iOS game CSR Racing is generating $12 million per monthBit of a double whammy, this.

Not only did publisher NaturalMotion last week reveal that CSR Racing is currently generating more than $12 million a month in revenue, the firm also announced the acquisition of the studio behind it, Boss Alien.

The 14-strong team has now joined NaturalMotion's three other development locations - Oxford, London and San Francisco.

"We're very proud of what we've achieved together with CSR Racing, and now we're focused on growing our studio and creating more hit games," said CEO Jason Avent of his firm's purchase.

"We want developers with exceptional talent to come on board and join our world-class team."



GDCE 2012: How four guys from Madfinger made Dead Trigger in five months

Last week saw the industry up sticks and head for the German city of Cologne, latterly for Gamescom but initially for 2012's Game Developers Conference Europe.

PocketGamer.biz's coverage of the event was, naturally, exemplary, but it was Madfinger's talk detailing how it developer Dead Trigger in five months that garnered the most attention.

"We had three programmers new to mobile who had never used Unity or C#. So what did we do first? We went on holiday," revealed senior programmer Petr Benysek, who only joined the firm in February.

Interestingly, however, the game's short development time also forced key decisions that greatly impacted the structure of the game, with short missions, a generic games structure and motion capture for animation all part and parcel of Dead Trigger's play.



East Side Games on why it's not afraid of DeNA, GREE and TinyCo setting up shop in VancouverOne of the most tweeted and 'liked' stories in PocketGamer.biz history, it's safe to assume that East Side Games – the Canadian studio behind Facebook release Pot Farm – has a rather active fanbase.

The firm, which is based in Vancouver, was also in bullish mood, detailing a lack of concern regarding the formation of the new studios in its home city by both GREE and TinyCo.

"They're welcome," said mobile producer Jacob Krarup.

"The more action there is in Vancouver, the better for everyone as far as I'm concerned. I think it's only going to be good for Vancouver, especially in the view of the console houses leaving in search of government subsidies."
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.