Best known for its regular reports about how the app ecosystem is developing - especially in-app purchases - US analytics company Flurry is also involved in various other business areas including user retention and monetisation.

Most notably in 2011, it was quick into incentivised videos, following Apple's ban on incentivised downloads. Its most recent focus, however, has been audience re-engagement, as practised through its AppCircle Re-Engagement service.

We caught up with marketing veep, Peter Farago to pick his brains on the past 12 months.

PocketGamer: What do you think was the most significant event for the mobile games industry in 2011?

Peter Farago: Mobile game revenue overtook Nintendo DS and Sony PSP in 2011. Roughly 60 percent of revenue comes from mobile games when combining portable and mobile game revenue together.

What was the most significant event for Flurry?

Flurry crossed 100,000 apps in our network in August, which is a huge milestone for the company both in terms of customers and back-end scale. As of December, Flurry now has 140,000 apps in its network.

What was your favourite mobile game of the year?

Zombie Farm from The Playforge. There really are so many but we just love this game.

What do you predict will be the most important trends in 2012?

Known brands (e.g. The Sims by EA) will invade the top spots and steal gaming revenue share, as they embrace the free-to-play model.

What's your New Year's resolution and what resolution would you enforce on the industry?

To make (even) more money for our game developers, while for the industry, learn from media companies, who strive to build a large, sustainable audience reach. Do so by focusing on the consumer experience and engagement. Stop obsessing with ranking in the App Store!

Thanks to Peter for his time.