Interview

2011 in review: Jon Jordan, PocketGamer.biz

There are no users in this industry

2011 in review: Jon Jordan, PocketGamer.biz
The next week will see some of the brightest and the best of the mobile gaming industry giving their opinions about the 12 months past and the year to come.

But before that, here are the views from the PocketGamer.biz crew.

Here's the take of editor, Jon Jordan.

PocketGamer: What do you think was the most significant event for the mobile games industry in 2011?

There was plenty of big news - Apple's incentivisation download ban, GREE buying OpenFeint, EA buying PopCap, Steve Job's death, Angry Birds' continual rise, $199 Kindle Fire, RIM's implosion...

But in terms of highlighting the trend that underpinned the whole of 2011, it was Distimo's research that apps and games containing in-app purchases (then 4 percent of the total) were generating 72 percent of all iPhone App Store revenue.

What was your favourite mobile game of the year?

You think I have time to play games?

Casey's Contraptions, Spellcraft: School of Magic, Tiny Tower and Whale Trail attempted to do something different in well-worn genres, also demonstrating the passion of their developers to make the very best games they could.

I also enjoyed much of Glu Mobile's experimentation within 'core freemium' although not to the point of actually spending any cash.

What do you predict will be the most important trends in 2012?

I think it's a given that Android will power ahead in terms of install base, and the vast majority of games will include IAP.

What's up more interesting is what happens to RIM, how big Microsoft, Nokia and the PC OEMs go with Windows 8, and how Tim Cook fits into the Apple CEO role. (I wonder if Jonathan Ive's getting having presentation skills?)

What's your New Year's resolution and what resolution would you enforce on the industry?

As my two previous resolutions - take up painting, start boxing - have yielded nothing, I think I'll just surrender to that underlying cause and work harder.

For the industry, my fear is that following its success this year with freemium, it will follow the same route as happened with the film industry when new financing options opened up - innovation occurs around monetisation, user acquisition and data analytics, and companies lose their focus on the bit that really matters.

Hence, my resolution would be to ban use of the letter 'U' in acronyms such as ARPU. We do not generate revenue from users. We are paid by players. There's a significant difference between the two.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.