Underlining that mobile games are truly global, Indian publisher Playcaso has formally launched itself with a worldwide business focus.

Despite being based in Mumbai, both in terms of the games it's developing internally, and its just announced publishing program, it 's looking as much to western as eastern markets.

We caught up with COO Ninad Chhaya to find out more.

Pocket Gamer: What's different about your publishing program compared to the others that are available?

Ninad Chhaya: The publishing program has been designed keeping in mind the needs and requirements of indie developers.

Coming from a development background, we realise the efforts which one needs to put in - not just building a good game but also promoting it. We customise the program depending on the requirement of the developer such that it is a win-win for both the developer and us.

We like to think of this as a program designed by the developers, for the developers, of the developers.

What do you think is the secret sauce Playcaso brings to the table?

To quote from Kung Fu Panda, "There is no secret ingredient, it's just you".

We believe that we will give our best shot to work closely with and help our development partners build games which users will enjoy playing.

If, as a publisher, you help in building and launching a game which gives your partner and you a positive ROI (ideally in multiples), and which appeals and engages users to play it again and again, I think you have found the secret sauce.

What sort of services will you be offering?

Depending on the requirement of the developer we customise our plan and offer the relevant services.

It could range from pure funding to funding plus support or even the whole suite. The focus is to chip in where the developer needs assistance and help them focus on what they do best ... build games.

What sort of companies are you hoping to work with?

We are hoping and look forward to working with companies which have innovative ideas and games which push the envelope in terms of uniqueness and creativity.

We are primarily focused on casual, social games but are open to exploring projects which don't necessarily fall in that category as well.

Do you have a target in terms how many games you hope to publish in 2012?

While there is no fixed number cast in stone as a target, we intend to launch two to three games per month going forward so that there is a Playcaso game available for the user almost every week and they don't forget us.

Can you say anything publicly about how will be thinking about revenue share with your developers?

Unfortunately can't share much details about our revenue share with our developers in the public domain but based on the value we bring to the table and our involvement in the project, we will be offering a really fair deal to all our partners.

At the end of the day, any commercial deal needs to be commercially viable for both parties involved.

As an Indian company, will you offer any particular expertise for companies who are specifically interesting in releasing in the region?

We are definitely open to offer our partners the market expertise and experience we have in the Indian market if they want to launch their games in India.

Apart from the market expertise, we also have a very strong distribution network through our incubator, Nazara Technologies which is one of the leading mobile publishers in India and Middle East.

Can you say anything about the games/companies you've already signed up?

Unfortunately we cannot share any details about the games and companies we have already signed up but will soon make a formal announcement as the games get closer to launch.

Thanks to Ninad for his time.

You can find out more about Playcaso via its website.