T-Mobile UK has announced the launch of a free ad-funded mobile game service - the T-Mobile Game Club.
It's launching this week, and will be hosted and managed by UK firm Digistores.
The first title to be made available is Player One's Pokermillion Texas Hold'em The Masters, with AMA IQ Booster, Pro Bowling, Pool Star and Einstein's Brain Game due to go live in the next few weeks. Games will go live at the rate of one a week.
Paramount Pictures has signed up in the first batch of advertisers, promoting its Madagascar: Escape 2 Africa movie.
The service works by offering two full-screen adverts before the game starts, and two after it finishes. They'll either be clickable to visit a mobile site, or will allow players to call or text the advertiser.
Players won't be charged for the data costs of downloading the game or viewing the adverts
"Our experience in the mobile gaming and advertising market and T-Mobile's web'n'walk service are the perfect match and we look forward to attracting new customers to mobile games," says Digistores MD Steve Gordon.
"Our technology allows advertising to targeted to specific segments which makes it a successful proposition for advertisers and content partners alike."
T-Mobile is one of the first operators to throw its weight behind ad-funded mobile gaming in this way, although it'll be interesting to see how heavily it promotes the new Games Club - not to mention how the advertising revenues are shared out.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Related Articles
Top Stories
Feature
6 hours, 15 minutes ago
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
8 hours, 3 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
8 hours, 3 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024