Speaking at the GDC Europe in Cologne, VP of business development at social network gaming company Zynga Hugh De Loayza announced that the San Francisco-based company is now enjoying 15 to 20 million active daily users - around the same number of visitors that EA's Pgog.com sees every month.
He went on to explain that harnessing the "viral loop" of social networks is the reason behind Zynga's success. He also spoke of the difficulty he faced as a "game guy in a company largely comprised of Web 2.0 professionals", and the ensuing culture clash as he attempted to direct the firm toward social network gaming.
By combining aspects of gameplay with strong, yet simple social networking, while concentrating on typical Internet aspects such as traffic statistics, De Loayza helped to find a common focus that suited the company as a whole.
He also warned that although the entry barrier for making social network games is a low, the fact that "everybody can do it" is making success in this particular arena much more difficult.
He concluded on a high note, however, pointing out that changes currently happening in the social network arena are bringing greater quality, more opportunities and the potential for more innovation.
Gamasutra
News
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
2 hours, 6 minutes ago
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
2 hours, 26 minutes ago
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |