Mobile advertising firm Greystripe has been talking to MobileEnt.biz over the acquisition of mobile advertising mediation company AdWhirlby ad provider AdMob.
That's a lot of ads, which is pretty much the problem as seen by Greystripe CEO Michael Chang, who says "A mediation company needs to be a separate entity to do its job of unbiased optimising of a number of ad networks. The concerns [around this deal] are most certainly justified."
The purpose behind AdWhirl was to allow publishers and game developers to choose from a selection of and providers at will, which sparked controversy when the mediation firm was acquired by one of the providers.
From the outset AdMob has insisted that the system will remain completely open and transparent, and its competition's rates will be kept confident even from its sell.
Chang's reactions seem quite indicative of AdWhirl's provider base, however, so it remains to be seen how many will continue to support the platform now that it's owned by a rival.
News Feb 3rd, 2023
Feature Feb 3rd, 2023
|Global Game Jam 2023||Jan 30th|
|Taipei Game Show 2023||Asia||Feb 2nd|
|Yorkshire Games Festival 2023||Feb 4th|
|Baltic Dev Days 2023||Europe||Feb 4th|
|LEAP Tech Conference 2023||Middle East||Feb 6th|
|Steam Next Fest 2023||Feb 6th|
|#G4L Gaming Final Boss 2023||Europe||Feb 8th|
|Gamesforum Barcelona 2023||Europe||Feb 8th|
News Jan 27th, 2023
News Jan 31st, 2023