Japanese social gaming company DeNA sees sales up 28% to $517 million

Aurora Feint backer expanding fast

Japanese social gaming company DeNA sees sales up 28% to $517 million

DeNA (TYO:2432), the Japanese mobile social gaming company, which is the main backer of iPhone developer Aurora Feint, has announced record financial figures for its fiscal 2009, ending 31 March 2010.

Revenues were $517 million, up 28 percent compared to fiscal 2008.

Operating income increased by 34 percent to $228 million.

This growth was driven by the company's focus on social games, notably the internally developed Pirate Treasure, Hoshi-tsuku and Kaito Royal.

These are available outside of its Moba-ge-town mobile gaming site, which has over 18 million subscribers.

At the start of 2010, DeNA also opened up Moba-ge-town to thirdparties via an open platform. In this manner, it's added 59 partners and 148 game titles.

The last quarter

The effect of this can be clearly seen during the company's Q4, which saw revenues rocket 81 percent to $205 million. Similarly, operating income was up 136 percent to $105 million.

And the good news seems likely to continue. DeNA predicts its Q1 FY2010 will see sales of $247 million; a projected increase of 161 percent year-on-year.

"Our expansion into social networking games during the third quarter reaped significant gains which made these record breaking fourth quarter and annual results possible," said Tomoko Namba, DeNA's CEO.

"We will continue to focus our resources into social networking games to strengthen our leading position in Japan as the premiere mobile gaming and SMS site, with a clear view to expand globally."

Pushing outside of Japan

During 2010, DeNA is planning to further expand within the Japanese market. It's announced a strategic partnership with Yahoo! Japan with plans to launch a PC-based social gaming platform.

It also plans to release a social gaming platform in English-speaking countries, and develop games for Facebook.

Acquisitions in the mobile, social and entertainment spaces are thought to be on the cards too.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.