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Meffys 2010 roundup

Meffys 2010 roundup
Crystal chandeliers, lines of champagne flutes – if anything was a sign of the mobile industry’s growing confidence and wealth it was encapsulated in the setting and atmosphere of this year’s Meffys awards.

Held in London’s Grand Connaught rooms in the heart of Holborn, this year’s awards were the largest and arguably the grandest in the event’s seven-year history.

Attendees had flown in from far and wide to see how their apps would fare in the 17 categories on offer, with big names from the phone manufacturer and operator worlds rubbing shoulders against innovative development outfits and large multi-national organisations.

You’re a winner

The big winner of the night was CBS Mobile, which picked up three awards from its six nominations, with NCAA March Madness, TV.com, and City Wize securing the App Store Blockbuster, TV & Video Service, and Innovating App Awards respectively.

It was a disappointing night for Nokia and Hungama Mobile, who both came away from the awards empty-handed despite having six and seven nominations respectively.

The lifetime achievement award this year went to Dr. Andrew Hsu of Synaptics, creator of the capacitive touchscreen, a technology that has become almost synonymous with mobile phone technology over the past few years.

Games Award:

PopCap Games, Plants vs Zombies

Music Service Award:

Shazam, Shazam Encore

TV & Video Service Award:

CBS Mobile, TV.Com Android & iPhone Mobile

Content Discovery & Personalization Award:

Taptu, Touch Search

Social Media Award:

Handmade, Flirtomatic

Cross-Platform Content Award:

Zed Group, Planet 51

Cross-Platform Technology Award:

MTS, Omlet.ru

Ad Campaign Award:

Fancharge, Go! Go! Lions Baseball

M-Commerce Award:

Wau Movil, First Gateway service offer in Latin America

App Store Blockbuster Award:

CBS Mobile, NCAA March Madness on Demand

Innovative App Award:

CBS Mobile, CW City-Wize iPhone app

Innovative Business Model Award:

Mob4Hire, Crowd-sourced Mobile Testing

Technology Innovation Award:

Layar, Layar Reality Browser

Mobile First Innovation Award:

Tata Teleservices, English Seekho

Business Intelligence Award:

Motally, Motally

Consumer Experience Award:

FindaProperty, FindaProperty

Mobile Connected Device Award:

Novatel Wireless, MiFi Intelligent Mobile Hotspot

Outstanding Contribution Award:

Dr Andrew Hsu

Will's obsession with gaming started off with sketching Laser Squad levels on pads of paper, but recently grew into violently shouting "Tango Down!" at random strangers on the street. He now directs that positive energy into his writing (due in no small part to a binding court order).

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