Meffys 2010 roundup
Held in Londons Grand Connaught rooms in the heart of Holborn, this years awards were the largest and arguably the grandest in the events seven-year history.
Attendees had flown in from far and wide to see how their apps would fare in the 17 categories on offer, with big names from the phone manufacturer and operator worlds rubbing shoulders against innovative development outfits and large multi-national organisations.
Youre a winner
The big winner of the night was CBS Mobile, which picked up three awards from its six nominations, with NCAA March Madness, TV.com, and City Wize securing the App Store Blockbuster, TV & Video Service, and Innovating App Awards respectively.
It was a disappointing night for Nokia and Hungama Mobile, who both came away from the awards empty-handed despite having six and seven nominations respectively.
The lifetime achievement award this year went to Dr. Andrew Hsu of Synaptics, creator of the capacitive touchscreen, a technology that has become almost synonymous with mobile phone technology over the past few years.
PopCap Games, Plants vs Zombies
Music Service Award:
Shazam, Shazam Encore
TV & Video Service Award:
CBS Mobile, TV.Com Android & iPhone Mobile
Content Discovery & Personalization Award:
Taptu, Touch Search
Social Media Award:
Cross-Platform Content Award:
Zed Group, Planet 51
Cross-Platform Technology Award:
Ad Campaign Award:
Fancharge, Go! Go! Lions Baseball
Wau Movil, First Gateway service offer in Latin America
App Store Blockbuster Award:
CBS Mobile, NCAA March Madness on Demand
Innovative App Award:
CBS Mobile, CW City-Wize iPhone app
Innovative Business Model Award:
Mob4Hire, Crowd-sourced Mobile Testing
Technology Innovation Award:
Layar, Layar Reality Browser
Mobile First Innovation Award:
Tata Teleservices, English Seekho
Business Intelligence Award:
Consumer Experience Award:
Mobile Connected Device Award:
Novatel Wireless, MiFi Intelligent Mobile Hotspot
Outstanding Contribution Award:
Dr Andrew Hsu