While Pocket Gamer was privy to some of the early details regarding Unity's link up with Sony Ericsson's forthcoming Xperia Play, further news has come to light regarding the alliance between the two firms.
As well As Unity serving up games for the handset through Union its newly formed business unit, focused on driving games built on its technology out to platforms Sony Ericsson has committed to giving said titles pride of place on the device.
A union for Union
In short, Union games will be pushed by the firm via its 'recommender app', giving the first three titles in line - Racer by Luma Arcade, Guerilla Bob by Angry Mob Studios and AirAttack HD by Art in Games a much needed bit of early promo.
"This collaboration with Union and Unity Technologies provides our consumers with access to a vast library of high quality games," said head of marketing at Sony Ericsson, Steve Walker.
"Unity Technologies' development platform empowers content creators to maximise the Xperia Play's gaming focus and through Union, we can market a large portfolio of quality releases to our customers."
Sweet Sony Ericcson
The deal with Sony Ericsson is one of the first of its kind for Unity's Union venture, which was announced back in November.
With the firm looking to get Unity enabled titles out to as many platforms as possible, securing a sweet spot on what's being pitched as the most important gaming handset on Android to date - better known as PlayStation Phone to its friends could be quite a coup.
"Sony Ericsson has a beautiful, ground-breaking gaming smartphone on its hands with the Xperia Play," said Union GM Brett Seyler.
"Through our partnership with Sony Ericsson and Union, we look forward to working with our developers to deliver mind-blowing gaming experiences for consumers, taking advantage of the Xperia Plays brilliant input design and powerful hardware."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024