It seems there's a battle brewing when it comes to app stores.
Appia, the white label marketplace that powers app stores for the likes of Opera, Samsung, T-Mobile, AT&T and Verizon Wireless, reckons it's now the industry's fastest growing.
Notably it's picking a fight with GetJar, which is its most direct competitor in terms of being an open, cross-platform app store, although GetJar pulled back from white label activity in April.
Noting that GetJar's download figures have declined 37 percent between July 2010 to July 2011, Appia compares this to its increase of 2,282 percent.
This also compares itself with the growth rate for Android Market at 728 percent, 347 percent for Ovi Store, around 200 percent for BlackBerry, and Apple's App Store at 91 percent.
Still, with Appia having a monthly total of 40.2 million app downloads, GetJar at 51.8 million remains larger by volume, and Nokia, RIM, Android and Apple are obviously all substantial bigger.
Fattening developer wallets
Additionally, Appia points to other metrics to highlight its performance.
In the 38 months since launching, Appia has delivered 200 million downloads, and it claims to have hosted 100 million downloads in the past four months, surpassing one million downloads daily in July, from over 200 countries and 3,500 handsets,
"With the rate of downloads on Appia's open app marketplace now standing at more than 40 million per month, Appia has quickly emerged as one of the industry's largest app stores," said Jud Bowman, Appia's CEO.
"Our ability to drive revenue and significant downloads for our community of 32,000 developer partners is unparalleled in the industry."
Overall, Appia hosts 140,000 applications across Android, iOS, BlackBerry, Java, Windows and Symbian, and says it's generated over $400 million in gross revenue via its marketplace.
It recently launched a pay-per-download marketplace, which has delivered over 2.5 million sponsored app downloads for 30 partners including Amazon, Priceline and Cupid.com.
Developers can find out more about the Appia Marketplace here.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024