European mobile advertising network madvertise has announced its turnover for the first half of 2011 has tripled when compared to the same period in 2010.
As a result, the company has set out plans to cement its footprint across the continent.
As a hatterIn total, 35 percent of the London-based firm's revenues are sourced from Europe.
In response, madvertise claims it will set about expanding the company's European workforce to cope with the increase in demand.
"As smartphone adoption rate continues to surge, it is unsurprising that companies are beginning to look more closely at the mobile advertising sector to understand if, and how, it can help their businesses expand and connect with consumers on another level," says Carsten Frien, CEO and co-founder of madvertise.
"As companies battle to stand out amongst consumers, mobile advertising has become a key way of engaging with your audience, as such we have seen extraordinary growth in the first half of 2011, something we expect to continue in the future."
Advertising aid
Jana Sievers, who heads up madvertise's partner development for marketing and advertising, recently lifted the lid on the firm's 5 million developer fund.
The venture enables developers to accrue 100 percent of the advertising revenue of their apps until the fund runs out.
The firm's KatAPPult program also claims to guarantee an app a top 25 chart position within 48 hours, through the placement of ads within "relevant mobile websites and other apps".
[source: madvertise]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
News
Apr 5th, 2012
Madvertise looks beyond UDIDs with unique device detection to track across web and apps
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Interview
May 15th, 2024