Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests and in some style.
The news was delivered via the platform's official blog, with CMO Victor Milligan comparing the ad exchange's achievement to a number of other current events revolving around a certain big number.
Milestones and McDonald's
"There are the threats and counter-threats of reducing the federal budget by $100 billion - by moving to 1-ply toilet paper, we hear," said Milligan.
"There is a small company in California that thinks they are worth $100 billion. There is the landmark comparison between McDonald's 100 billion hamburgers and mobile app installations that shook Ronald to the core.
"But enough of these co(s)mic trivialities
Nexage is pleased to announce that we have crossed the 100 billion ads requested threshold today, February 3, 2012."
Nexage steps
Milligan claims the landmark figure illustrates the pace of the mobile market's growth, claiming mobile is a "rapidly maturing" industry where customers rely on Nexage to "drive their business forward".
Nexage claimed back in December it was playing host to 12 billion monthly impressions, with more than 200 publishers and developers and 125 demand sources tapping into its network.
[source: Nexage]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024