MWC 2012: Sony affirms Android focus, but won't rule out working with Windows Phone

MWC 2012: Sony affirms Android focus, but won't rule out working with Windows Phone
Following the unveiling the Xperia NXT range at Mobile World Congress, Sony's US product marketing manager Stephen Sneeden has claimed the company remains committed to Android, but didn't rule out working with rival platforms in the future.

Sneeden, who made his comments during an interview at the Barcelona-based exhibition, said Sony is focusing 100 percent on broadening its base on Android in the face of stern competition.


However, he suggested such a strategy doesn't mean the firm is in any way obliged to stay faithful to Google's OS moving forward.

Playing away

"The market has decided loudly on Android," Sneeden told The Verge.

"It doesn't eliminate us from examining other opportunities, but you see where we are right now."

Rumours the manufacturer has been considering making a move on Windows Phone have existed for some time, long before Sony took full control of the firm earlier in February.

While Sneeden didn't name names when mentioning the prospect of supporting other platforms, he did assert the notion that Android remains the logical choice for Sony right now.

One solution

"We're very much focused on Android, and we're very confident in Android in its relevance and its prominence in the market," he concluded.

Sony's move to take charge of Sony Ericsson came as the manufacturer found itself playing second fiddle to rival OEMs operating on Android, with the likes of Samsung, HTC and LG having eroded the firm's share throughout 2011.

The company claims its new Xperia NXT range – which will launch equipped with Android 2.3, but will offer an upgrade to Ice Cream Sandwich post launch – will be "instantly recognisable" to consumers thanks to the handsets' "intriguing design".

The first handset – the Xperia S – will roll out in March, with Xperia U and Xperia P launching in Q2 2012.

[source: The Verge]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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