Mobile publisher Zynga has acquired female-focussed casual games developer Wild Needle for an undisclosed price.
The startup, backed by Playdom co-founder Rick Thompson, was formed in 2010 to develop casual mobile games for a female audience.
Its debut title, Shoptown Hero, a free-to-play retail sim, was released in March. It was pulled from the App Store three weeks ago.
Where the wild things are
TechCrunch is reporting that the deal was a 'talent-sized' acquisition, suggesting Zynga paid anywhere between $5 to $20 million for Wild Needle.
A good day at the office, then, but much less than the $180 million Zynga splashed out to buy developer OMGPOP, where the IP rights to Draw Something was the major attraction.
Other recent acquisitions by Zynga include GameDoctors, Page44 Studios, HipLogic, and Astro Ape Studios earlier this year.
Wild Needle is Rick Thompson's second exit in recent times. Earlier this month saw the acquisition of Funzio, which he also backed, and which GREE swallowed for a cool $210 million.
[source: TechCrunch]
News
Fresh out of the packaging, Tom joins Pocket Gamer with a chip on his shoulder and a degree in Journalism. Naively, Tom believes there's a star-studded career in video games and has penned words across the internet in between praying to the almighty Nintendo gods.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024