Numbers released by Microsoft suggest Windows Phone may have edged ahead of iPhone in China.
According to figures cited by Microsoft's COO for China Michel van der Bel, Windows Phone now boasts a 7 percent smartphone share in the region.
That's a figure Microsoft believes would put the platform narrowly ahead of iPhone on a 6 percent hand in the market.
The one and only
Though just one region Windows Phone lagging behind iOS by quite a margin in both the US and Europe according to most indicators such a turnaround would be quite an achievement for Microsoft, owing to China's increasing importance in the smartphone race.
"We've only just begun," said van der Bel, with Windows Phone having only made its debut in China two months ago.
Both Microsoft and Apple remain relatively small players in the region compared to Android, however. Recent estimates suggest Google's platform holds almost 70 percent of the Chinese smartphone market.
Microsoft and Nokia alike plan to eat into Android's share with cheap handsets to appeal to the low-end of the market, however a particular battle Apple's comparatively expensive iPhone cannot partake in.
[source: CNET]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
Top Stories
News
34 minutes ago
Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day
News
2 hours, 19 minutes ago
Why Dlala Studios pitches its next game at least 18 months before finishing development
Feature
3 hours, 49 minutes ago
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |