UK trade association TIGA has claimed developers relying on publishers in the digital arena need to change their approach or risk falling behind, with self-publishing set to become the dominant model.
Speaking in response to a study by PricewaterhouseCooper detailing gaming growth in the coming years 'wireless gaming' set to be worth $1.3 billion by 2016 - TIGA CEO Dr. Richard Wilson said developers need to go it alone on digital formats.
No publisher punch
"The indication from our members is that 47 per cent of UK games developers self-publish games," said Wilson of the report.
"Digital distribution on platforms such as Steam, the App Store, Google Play, PSN, Xbox Live and WiiWare have made it second nature for consumers to download games direct rather than visit a retailer.
"TIGA believes and the figures in America seem to back us up that this is the future of gaming and that developers who still rely on traditional routes to market must change with the times.
"The UK industry is geared up for self-publishing, with more and more developers going it alone and decided on producing games for digital distribution channels."
Dancing with danger
Wilson's comments come little over a month after TIGA published a self-publishing guide aimed at independent developers operating on digital marketplaces.
Indeed, TIGA chairman and Rebellion CEO and creative director Jason Kingsley believes developers switching to self-publishing need to be aware of the risks it brings, as well as the rewards.
"Self-publishing is an exciting area filled with challenges, risks but great opportunities," he added.
"Developers can increasingly seize control over their own destiny.
"Self-publishing gives developers more freedom to be creative with content and business models, ultimately driving the industry in the UK forward whilst cementing its reputation for producing innovative products."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |