With incentivised videos one of the fastest growing elements in mobile advertising, AdColony is also expanding quickly.
Indeed, the US provider says it's experiencing massive growth.
In absolute terms, its best three months to-date have been October-December 2011 - the peak holiday season - with sales up 10-fold year-on-year.
But that growth has continued into 2012 with Q1 sales up 13-fold year-on-year.
AdColony says it's now working with most of the top 10 media agencies, as well as with major brands ranging from Scion to 20th Century Fox.
It's also formed a strategic partnership with media agency Horizon Media.
C-level additions
To further build on its success, the company is staffing up, poaching Mike Owen from Apple's iAd business as chief revenue officer.
And it's hired two founding partner roles from game developer Plasmawork; Ty Heath becoming chief technology officer, and Abe Pralle vice president, technology.
Other changes have seen AdColony relocate its headquarters to Los Angeles, also adding a San Francisco regional office with a New York office to follow.
"We are thrilled that the pace of our growth and expansion is tracking ahead of industry forecasts for our segment. It validates our brand-centric strategy to provide advertisers with mobile video solutions that are 100 percent focused on enabling the highest quality consumer experience," said AdColony CEO Will Kassoy.
"It also provides us with the capital and credibility we need to expand geographically, establish more strategic relationships with the publishers, brands and agencies we serve, and attract talent from blue-chip brands."
[source: Marketwire]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024