A holiday launch could see Apple sell 6 million $299 iPad Minis in 2012

Piper Jaffrays analyst advises investors

A holiday launch could see Apple sell 6 million $299 iPad Minis in 2012
Piper Jaffray analyst Gene Munster believes that Apple could sell as many as 6 million iPad Minis in one quarter, assuming the (as yet hypothetical) product benefited from a holiday launch date.

Munster expects Apple to launch the iPad Mini in 2012 with a $299 price tag and 16 gigabytes of storage. As such, it would sit neatly between the $199 8GB iPod Touch and the $399 16GB iPad 2 in Apple's product line-up.

"We believe this implies that Apple could sell 4-6 million smaller iPads in the December quarter, assuming a holiday launch," Munster explained in a note to investors.

Mini cannibal

Although he noted that such a launch would cannibalise 10 percent of existing iPad sales, Munster also expects it to snatch 30 percent of total Android tablet sales in the quarter it launches – a coup for Apple's tablet market share.

"If the launch occurs in (the fourth quarter), we believe the smaller iPad would add about 1% to revenue and (earnings per share) in December," Munster continued.

Munster expects Apple to unveil the iPad Mini and iPhone 5 at the same event later this year, and to also publicly announce a refresh to its existing Apple TV offering.

[source: Apple Insider]

Staff Writer's news editor 2012-2013


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