Having set out to deliver the kind of all-conquering IP the firm has previously enjoyed on the big screen, it appears Disney's Swampy the Alligator has achieved its goal.
Stats released by Disney claim Where's My Water? has now passed 100 million downloads, with the firm dubbing the game as the "breakout mobile game of the past year."
Happy birthday
The milestone handily comes just as the game turns one, leading to the firm publishing an infographic illustrating the game's progress over the course of the last year.
Indeed, Disney's strategy to raise the profile of its first 'app star' has seen it try out inventive strategies.
At the start of 2012, the publisher moved to associate Swampy with Conservation International's Fresh Water Initiative.
The idea was to tap into Disney's wider Friends For Change campaign, with a $50,000 donation to the initiative which looks to protect and restore freshwater sources followed up by a free version of Where's My Water? loaded with fresh water facts and iconography.
Swamped by success
In essence, Swampy's success will further validate Disney's desire to adopt the approach it's mastered elsewhere in its business in the mobile field.
It's a trend that looks set to continue.
"I want to release 12 games a year," Disney Mobile's SVP Bart Decrem back in June.
"I want one new character like Swampy. We need to be taking chances with new characters. Once a year, I want to make a game based around an event, like Brave. And I want to bring existing Disney characters into new games."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
1 hour, 55 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
4 hours, 13 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Feature
May 13th, 2024