When it comes to mobile advertising, the numbers just keep on getting bigger.

And, let's face it. No-one is likely to be out-numbering AdTruth.

It offers a deterministic ID platform for mobile devices that's good enough to enable mobile marketing and monetisation in apps and on mobile web to flourish, while ensuring companies don't fall foul of personal privacy concerns.

And it's been so successful since its early 2012 launch that now it's tracking over one trillion impressions per month.

All over the world

In terms of how the company has build that usage growth curve, it's been a global push.

It's expanded its operations in Japan, notably with Yahoo! Japan, and Europe, while establishing a presence in Brazil.

It's also added more clients, including the likes of Adform, Human Demand and Inneractive, to the 60 it already had.

"We continue to see rapid adoption in the online and mobile advertising markets," said James Lamberti, AdTruth's GM.

"As consumers around the world depend on their mobile devices in particular, marketers are seeking ways to connect and engage with their customers actively, appropriately and effectively.

"The first step in doing this is recognising customers in a consumer friendly manner and that's where we add incredible value."