In something of a strategic shift, Australian marketing agency Surprise Attack has announced its plans to become a publisher.
The company, which previously focused on providing marketing services to indie outfits, is to expand its services to include publishing under the new moniker of Surprise Attack Games, serving as what it claims is the country's first indie games label.
The move may surprise some, however, given founder and MD Chris Wright had previously suggested that, while developers "know they need help with marketing their games", they don't necessarily "want to sign up with a publisher".
New breed
Indeed, it seems that view may have driven Wright to create a "new kind of [indie] games publisher", helping "developers secure the development funding and creative resources they need to bring their visions to the world".
"Our vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the 80s and 90s," explained Wright.
"Those labels werent some separate corporate entity that came in at the end to handle the commercial stuff, they were an integral part of their local creative communities and they helped lift up those communities as a result.
"Thats our goal, too; ultimate success for us is to be part of tomorrows superstars of game development reaching their potential."
Surprise Attack Games, which will publish titles across PC, Mac, Linux, mobile, console, and browser, will be launch its new publishing venture with with the release of three new games - Particular, Wolfdozer, and Burden.
You can find out more about the firm on its website.
News
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.
Related Articles
Top Stories
as
News
6 hours, 59 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
8 hours, 12 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
8 hours, 24 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
10 hours, 42 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024