Despicable Me: Minion Rush hits 50 million downloads in first month

Despicable Me: Minion Rush hits 50 million downloads in first month
With an ever-growing stable of film licenses to its name, Gameloft has announced free-to-play release
Despicable Me: Minion Rush has just passed 50 million downloads in a single month.

Said total – built up across the App Store and Google Play – comes with the publisher revealing the game topped the free rankings on Apple's marketplace in more than 100 countries.

In the US, it held on to the top spot for three weeks.

Riding high

"Despicable Me: Minion Rush is a huge success for Gameloft, Universal and Illumination alike, and we are thrilled that our players have put so much support behind this franchise,” detailed Gameloft's senior VP of publishing Gonzague De Vallois.

Gameloft hasn't revealed how the game is performing on a revenue basis, but Despicable Me: Minion Rush is currently the 13th top grossing game on the App Store in the US.

That suggests a healthy portion of the game's large audience are happy to part with the case.

News of the downloads total comes just as Gameloft releases Despicable Me: Minion Rush's first update on iOS - Android to follow - which features new outfits for the Minions likely aimed at keeping that in-app revenue rolling in.

Indeed, Gameloft will be keen to ensure licenses such as Despicable Me are able to keep the momentum the publisher has been building on smartphones ticking over, with sales having jumped 21 percent back in Q1 2013.

After seven years living in Japan, pocket gaming isn't so much a choice for Alex as it is a way of life. True, he could have woken up at 6am each day to play with friends online in the UK, but he was never a morning person. Instead, he preferred a succession of meaningless encounters with Japanese teenagers. Now, he is hooked.


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