Already behind gameplay video recording tool Everyplay, Applifier has now lifted the lid on GameAds a new tool designed to help developer integrate in-game video advertising into their titles.
GameAds operates either as an opt-in service gamers watching videos to earn virtual items or as interstitial video ads, pushing promos at what the company claims is "highly engaged mobile gamers."
Applifer states its proprietary algorithms ensure that ads are displayed only to relevant players, delivering higher response rates that "outperform competing ads providers."
Video star
During the GameAds beta phase, one 'key' but ultimately unidentified - mobile publisher reportedly accrued $1 million in 45 days through the service.
"We focus solely on promoting mobile games within other games, so we see higher CPIs and fill rates that for example ad networks focusing on brand campaigns do," said CEO and founder Jussi Laakkonen.
"Throughout the beta, Everyplay GameAds outperformed other ad providers and we saw games with multimillion daily active users switch to use us. We're now opening GameAds to the thousands of game developers needing better results from in-game ads."
Applifier's new venture comes hot on the heels of collaboration between video sharing specialist Kamcord and ad video platform Vungle that produces 15-second video ads recorded from user-generated gameplay.
Everyplay GameAds are now available to all developers already tapped into Applifier's suite of products, with more information available here.
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