UK trade association UKIE is to tackle the ever-present issue of game discovery at a dedicated event in London later this month, aiding devs by illustrating "simple and effective ways to get their games noticed."

On board are games industry PR specialists, developers and journalists, all of which will take to the stand to divulge the tips and tricks they've picked up over the years for the benefit of attendees.

Superstar speakers

First up will be games PR veteran Natalie Griffiths from Press Space, who will – in the words of the organisers – help developers unfold the map of game discovery, enabling them to "pick the right route...to discoverability".

Also divulging his expertise will be Simon Callaghan – 16 years in the business and director at Johnny Atom. Callaghan will tackle how best to launch games in the global marketplace, with a complete A-Z of do's and don'ts.

Speaking on a panel on the issue will also be former Develop editor Will Freeman and Andrew Smith of Appy Nation and Spilk Milk Studios fame.

Tickets to the event – bound for UKIE's offices on Friday 29 November – are free to UKIE members and £20 for everyone else. You can reserve your spot over on Eventbrite.