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iPhone 5C slump takes shine off record quarter for Apple

51 million iPhones sold in Q1 2014

iPhone 5C slump takes shine off record quarter for Apple

Record iPhone sales in Apple's (NASDAQ: APPL) latest quarter couldn't halt a drop a in the Cupertino giant's share price with CEO Tim Cook revealing the firm's 'budget' iPhone 5C handset hasn't performed as expected at retail.

Chatter on Wall Street suggests Apple's first plastic iPhone will be quietly put to sleep at some point in the coming year, with consumers instead turning to the more expensive iPhone 5S across the course of the quarter ending 28 December 2013.

Apple sold 51 million iPhones during Q1 2014 – up 6.7 percent on the same period in 2013 but down on projections of 55 million. Apple declined to break down said total between the two different models.

Looking ahead

Of iPhone 5C's apparent stall at the tills, Cook said sales had "turned out to be different than we thought" in the post results conference call, although iPad sales received a nice boost across the quarter – up 13.5 percent year on year to 26 million units sold.

"We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services," added Cook.

"We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better."

Apple's iPhone 5C has not been the success many expected

In all, quarterly revenue came in at $57.6 billion, up 5.7 percent year on year, those net profit remained flat at $13.1 billion.

Nevertheless, Apple's shares fell by almost 9 percent in after-hours trading namely because of the company's projections for the next quarter. Apple expects to bring in between $42 billion and $44 billion in revenue – roughly equal to the $43.6 billion it amassed during the same period in 2013.

In more positive news, Apple has also revealed that iOS 7 is now running on 80 percent of compatible devices.

[source: Apple]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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