How does monetisation affect a game's reputation?

PlayerXP investigates

 How does monetisation affect a game's reputation?

PlayerXP is a platform that's dedicated to helping mobile game developers make the most of their user reviews.

It does this by aggregating millions of reviews and using its own analytics tech to pinpoint actionable comments.

Each review is then automatically assgned a subject matter, and divided into those that offer constructive feedback and those that do not.

"We believe that the best way to react to changes in a game is by listening to your audience first," Hertzian CEO and co-founder Garry Barter told back in April.

Money matters

Now, PlayerXP has published a blog post that considers the impact of a game's monetisation on the response from its users. 

It uses the following examples: Dungeon Keeper, Candy Crush Saga, Clash of Clans, Real Racing 2 and Real Racing 3.

The post focuses on reviews that the PlayerXP platform deems to contain constructive feedback, before further isolating those that tackle issues relating to monetisation. 

Interesting snippets include the fact that monetisation sentiment went from 90.19% positive and neutral in the premium but IAP-supported Real Racing 2, to only 50.63% in its free-to-play sequel. 

It's also worth noting that a significant 34% of Clash of Clans' negative reviews mention monetisation - a higher percentage than the 29% that mention monetisation across all its reviews.

However, despite this, monetisation sentiment remains at 64.03% positive and neutral.

This report was created entirely within the span of two days, and acknowledges the fact that it is still crude in some areas - most notably, the reliance on the App Store's review star system to measure sentiment.

"In the coming months, we will integrate a more sophisticated sentiment system into Player XP," it reads. "This will provide even more information and granularity than the current star system."

You can read the full blog here.

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.


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