Playnomics is one of those companies that's tricky to pin down.
Of course, it crunches big data, and it throws out actionable data that helps player acquisition, segmentation, retention, and ultimately life time value.
Who doesn't these days?
What's somewhat different, however, is it looks at this value proposition through the lens of user behaviour.
Again, this isn't new. We've had player types since the Bartle Test of Gamer Psychology in 1996, but things are obviously a lot more sophisticated now.
Define your terms
That's the background for Playnomics' Quarterly Player Engagement study.
Taking the data from "50 million social, casual and mobile players in the Playnomics game network" during Q1 2013, it looks to shed a light on the variation of behaviours in terms of game types, player types and geography.
One caveat to mention before we dive into it, however, is the company's split between arcade and non-arcade games.
Adding a seemingly self-selection bias into the data, Playnomics defines arcade games as those "intended to provide short-term and immediate entertainment."
Non-arcade games "often feature levels, campaigns and collectables".
Go figure.
I can see what the company is trying to do, but it feels artificial nevertheless.
That's more than a whale
Luckily, though, this division of game types doesn't matter in terms of our Chart of the Week.
For the scary conclusion of the survey that of 1.7 million players (of non-arcade games) tracked during Q1 2013, Playnomics reckoned that only 13,454 spent any money in-game - that's 0.77 percent.
The total revenue generated across all games was $590,239 and of that total, a mere 134 players accounted for 33 percent of that (or $192,874).
Of this 134 - roughly 1 percent of the total payer base - their minimum spend was $693, up to a maximum of $7,400.
Or put another way, this 1 percent of payers paid an average of $1,439 compared to an average of $44 across all payers (which includes the 1 percent).
You can delve more deeply into Playnomics Quarterly Player Engagement study here.
Chart of the Week
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
as
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024