Japanese social gaming giant GREE has acquired western studios, set up development houses in San Francisco, Vancouver and London, and now it's signed a series of partnerships with North American indie outfits.
The aim, of course, is to deliver more and more localised content for the firm's social gaming platform for iOS and Android, with Enders Fund, Fathom Interactive, Fifth Column, and FreezeTag the latest four to jump aboard the good ship GREE.
Four for all
"We're very focused on working with indie talent here at GREE and we're committed to helping these guys succeed," said GREE SVP of developer relations and marketing Eros Resmini.
"We know each of these guys is different. Some need the technology and some want to leverage our know-how - we're happy to help them however we can."
All four studios are set to deliver games for GREE's platform, though Fifth Column currently has nothing to announce, while Enders Fund is working on TriviaThis, Fathom Interactive on Sky Pirate of Neo Terra and Freeze Tag on Party Animals.
Securing western-suitable content for its platform is a seemingly neverending mission for GREE, though the apparent poor performance of its Japanese-sourced titles in the US probably explains the firm's continued drive.
The global game
Indeed, speaking to us back in August, international CEO Naoki Aoyagi said the company was looking to generate 10 percent of its global revenue from outside of Japan.
"Overall, we are very happy with what our local teams have done so far and the recent North American results and are incredibly excited for all the new things to come," said Aoyagi.
"The growth that we've seen just in this past quarter alone is a sign that we are headed in the right direction and motivates us to continue to create robust, high-quality gaming experiences."
[source: GamesIndustry.biz]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
11 hours, 25 minutes ago
Niantic celebrate Earth Day success with 3.4 million players taking part
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |