Angry Birds studio Rovio has announced consolidated full year revenue of 152.2 million ($201 million) in 2012, up more than 100 percent on the previous year's tally of 75.6 million ($100 million).
As a result, the privately held company also unveiled net profits of 55.5 million ($73 million), an increase of more than 56 percent against last year's total, 35.4 million ($47 million).
Interestingly, Rovio's largest growth area is its Consumer Products division, which generated three times more revenue in 2012 than in 2011.
In all, while games remain the driving force behind its business, the sale of consumer products now accounts for 45 percent of all of Rovio's revenue.
Use it or lose it
Such revenues naturally resulted in Rovio passing milestones aplenty throughout 2012.
Its suite of games surpassed one billion downloads in May, according to the firm's in-house statistics, and by the year's end, Rovio had 263 million monthly active users across all platforms.
"Rovio has grown from a phenomenon to a very successful global business. In 2010 we set out to build an entertainment company and after last year's performance we are on a strong path to achieve our goal," explained Rovio CEO Mikael Hed.
2012 also saw the Finnish studio increase its headcount from 224 to 518, establish new offices and create a New Business Ventures unit.
Forward-looking statements
Looking to the future, Rovio refers to its animation series, its move into mobile publishing and the inevitable arrival or more Angry Birds releases.
"We have had a stellar start for this year. In addition to our successful games portfolio we recently launched our first Angry Birds Toons series through third-party partners and our own in-game distribution channel," Hed explained.
"We will continue to strengthen our position in the entertainment business through continuing to innovate on our existing brands, exploring creating new IP as well as exploring opportunities with external parties."
[source: Rovio]
News
Related Articles
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024