The Korean firm's output in Europe and the US has been focused on Android, but with July highlighted as the due date for the first major refresh for the OS, the firm now claims Asian expansion has been top priority.
Big on bada
"We currently have a market share of 10 - 15 percent in the smartphone segment in India, and with Bada, we are targeting about a share of 30 percent in this segment this calendar year," said Samsung's research and development head Dipesh Shah.
"Bada... is a driving force in accomplishing Samsung's vision of a smartphone for everyone."
Such expansion will, in Shah's view, be achieved by the launch of bada 2.0, which looks to deliver increased support for multi-taking, an updated UI and new revenue models for developers, amongst other fresh features.
Indian opportunity
Indeed, Shah claims bada's base in India has been one of the platform's main achievements to date, with around 30 percent of all development on the OS coming from Samsung's R&D centre in the country.
"We have seen a good traction for Bada devices in India," he added.
"I see the launch of this OS as a powerful opportunity for developers in India."
[source: Financial Express]
