Nokia will look to build its base on Windows Phone not by taking on the US market, but instead launching its first handsets in one of the regions where it remains a major force: Europe.
According to Nokia Europe VP Victor Saeijs, the Finnish firm will launch its debut Windows Phone handsets in late 2011 rather than 2012 as speculated by many with Europe's biggest mobile markets first up for the fruits of the firm's partnership with Microsoft.
In line for launch day units are the UK, France, Germany, Italy, Spain and the Netherlands.
Looking for a launchpad
Saeijs made the revelation at Telecompaper's Mobile Netherlands 2011 conference, with Russian tech blogger (and now long time Nokia rumour-monger) Eldar Murtazin going on to speculate that Nokia will manufacture 125,000 units for sale in 2011.
Though, ultimately, expanding Nokia's shrinking share in the US will be a primary goal for the firm's run on Windows Phone, it makes sense for the company to tackle Europe first, even with such modest shipments.
As Nielsen detailed, Nokia's current smartphone OS of choice Symbian holds a 65 percent share of the market in Spain, well ahead of rivals iOS and Android.
The aim will be to translate that current dominance into solid Windows Phone sales at launch, giving Nokia a solid base to build on as it crosses the Atlantic with the OS, most likely in early 2012.
[source: mocoNews]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
1 hour, 36 minutes ago
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
1 hour, 56 minutes ago
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |