Australian developer Halfbrick has unveiled a partnership with app monetisation exchange inneractive to launch a free version of hit title Fruit Ninja.
The new ad-supported game will debut on the Nokia Store bolstered by inneractive's APS, better known as its Ad Placement Strategy.
Fruity first
The tool is designed to emphasise the location and nature of the ads in order to "maximise revenue for the developer and enhance the UX for the user."
"It's always a priority expand our portfolio of games and the Fruit Ninja world across more devices to reach even more fans," said Halfbrick CEO Shainiel Deo.
"We're very excited about our partnership with inneractive which will help us achieve exactly that."
For inneractive's part, VP of marketing Itay Gadot said the firm was "thrilled to have collaborated with such a premium developer", with the firm having looked to optimise ads for both the benefit of Halfbrick and its fanbase alike.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Mar 3rd, 2016
RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017
Interview
Mar 29th, 2012
Inneractive replaces UDIDs with hashed MAC addresses, but Itay Gadot says we should expect more solutions
Data & Research
Feb 3rd, 2012
Inneractive reveals massive growth in its mobile advertising during 2011
Top Stories
as
News
12 hours, 53 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024